Earlier this year (2025), OpenAI's GPT-4.5 achieved a groundbreaking feat: In controlled Turing Test scenarios, it was mistaken for a human 73% of the time when adopting a carefully crafted persona.

Why do some companies seem to "get" their customers? They regularly produce products or services that are a great fit for their clients - and their clients love them for it. How does a company do that ...

Persona-based marketing is one of the most popular marketing strategies in use today. After researching and compiling traits and characteristics about the ideal type of buyer to whom you’re marketing, ...

A brand's persona is the personality and character—its identity—as perceived by its target audience. It is a way for a brand to differentiate itself from its competitors and create an emotional ...

Buyer personas have been the foundation of informed marketing campaigns for some time now. The idea of marketing to one versus marketing to many appeals to data-driven marketers looking to correlate ...

Creating a successful customer life cycle involves a multidisciplinary approach. We know buyer personas as being one-dimensional — a snapshot overview of the people who are involved in the buying ...

For years, marketing gurus have touted the benefits of buyer personas, focusing on the ability to divide a customer base into easily targeted segments. B2B companies want a clear understanding of ...