The international research team, led by Annenberg professor Emily Falk, aggregated data from more than 500 participants ...

Two radically different means of personalization have claimed two more radically different scalps, from an AI-driven lab experiment to the real world of British electoral politics. In the lab, a new ...

Video clips are only modestly more persuasive to audiences than the written word is, according to researchers who conducted an experiment about political misinformation. It might seem that video would ...

So I'm just looking at advertising phrases "Buy one, get one free.""New year, a new you.""Hurry now while stocks last." Just thinking about how advertisers use their key words and imagery to push ...

When writing to persuade, try to convince the reader to agree with your viewpoint. Persuasive writing in non-fiction can be in the form of a speech, a letter, an advert or even a magazine article.

It’s well known that consumers value online reviews: As many as 98% report that they rely on reviews to inform purchase decisions, with some consumers listing it as the number-one factor they consider ...