It's time for everyone's favorite non-CFP bowl game. While the Pop-Tarts Bowl game itself has been in existence since 1990, it only adopted the Pop-Tarts branding in 2023. Its viral marketing strategy ...
Ever since Pop-Tarts started sponsoring the college football bowl game in 2023, the Pop-Tarts Bowl has become a viral sensation thanks to the introduction of the Edible Mascot — an anthropomorphic ...
CHICAGO, Dec. 2, 2025 /PRNewswire/ -- After fans went wild over the news of six Edible Mascots at this year's Pop-Tarts™ Bowl, dubbed The People's National Championship, Pop-Tarts® has officially ...
Fans will decide which mascot gets sacrificed in the post-game Pop-Tarts Bowl ritual, meaning Georgia Tech better be hungry for more than a win. For the first time in Pop-Tarts Bowl history, an entire ...
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