Have you driven a Prius lately? In the past that wasn’t question usually met with a positive response. But the all-new, fifth-generation 2023 Toyota Prius hybrid may change, at least from the looks ...

Toyota's brand integration on Electronic Arts' free Facebook game, "Monopoly Millionaires," might seem an odd idea at first blush. After all, most automotive brand integrations in digital games ...

Toyota is doing something that (it's fair to say) few, if any, automakers have tried: the Torrance, Calif.-based U.S. sales arm of the company is introducing its newest Prius car to Gen Y consumers by ...