The world's third biggest sportswear brand is cutting jobs and accelerating its revitalization program as it leans on core ...

Puma's new CEO has set out his plan to turn around the beleaguered German sportswear brand, saying it must discount less, improve marketing and cut its product range as it announced plans to slash 900 ...

Longin, Puma’s vice president of running and training, is speaking to The Athletic from their offices in Massachusetts. That ...

The athletic brand’s reset — announced earlier this year and still in its early stages — touches wholesale, DTC and all ...

Sporting-goods company Puma intends to expand its continuing cost-reduction program and said that it aims to return to growth ...

Shrinking market share, weak demand and US tariffs prompt Puma to warn of annual loss Read more at The Business Times.

New chief executive officer Arthur Hoeld said the German activewear firm likely won't return to healthy growth until 2027.

Puma's new CEO set out his turnaround plan on Thursday, saying the German sportswear brand would discount less, improve ...

Puma’s new CEO Arthur Hoeld on Thursday, October 30, set out his plan to turn around sluggish trends at the German sportswear brand, saying it must discount less, improve marketing and cut its product ...

However, PUMA has to address the fact that it has "become too commercial, which is reflected in muted brand heat, low ...

Ronald Reijmers also comes with senior leadership experience at Adidas and Gymshark, and will oversee Puma’s full-price and ...

HERZOGENAURACH, Germany--(BUSINESS WIRE)--Global Sports company PUMA and Brand Ambassador Magnus Carlsen, the five-time Norwegian World Chess Champion and the highest-ranked chess player in the world, ...