The cons of radio advertising are plentiful. First, it can be expensive. Most radio stations also want law firms to sign a long-term contract. Whether it be a three-, six-month, or a more extended ...

From the impact of dull ads to the opportunities of innovations like geotargeting, how are the best brands making strategies that drive success? Radio Ink sat down with Cumulus Media/Westwood One ...

Political ads are driving a 9.3% increase in TV, radio station ad revenue to $36.2 billion When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. The ...

Upward of 60% of locally produced radio commercials fail to meet effectiveness standards, with automotive and legal ads performing worst. That’s according to a six-month analysis of 5,693 spots across ...

The Democratic National Committee has launched a seven-figure “I Will Vote” ad campaign targeting Black voters through nearly 50 Black radio stations. The campaign enlists pop culture heavy-hitters ...

A free Radio World ebook explores “Recipes for Visual Display.” This is an excerpt. Jeff Detweiler is senior director, broadcast business development for Xperi Inc. Radio World: How well do you think ...

The newly-released “S&P Global Market Intelligence Radio & TV Annual Outlook” from Kagan finds some good news in this year’s ad-revenue outlook and some not-so-good news for the next five years, as ...

New FCC rules that took effect on January 13, 2025, will now permit local FM radio stations to create geotargeted zones by originating content, including advertising for qualified political candidates ...