Music's sound has evolved over time. From Louis Armstrong to Bad Bunny, artists have used lyrics and music to depict the world they lived in.

Pharrell’s creative leadership at Louis Vuitton marked a shift in how the brand engages with Hip Hop artists. Tyler, The Creator and Lauryn Hill brought original sound and style to Louis Vuitton ...

These rap icons transformed more than just a genre; they shifted the direction of modern music itself. Their innovation and impact continue to shape the sound of today’s biggest artists. Few genres ...