The brain and how it subconsciously responds to advertisements has been the name of the game this week. Rocket Fuel, a programmatic ad firm, on Thursday released new research that claims that ads with ...

If you’re planning on selling something on eBay, make sure the background color in your ad is red. Researchers have found that red backgrounds lead to more aggressive bidding, according to a study ...

In the heat of the moment, it is easy to get carried away on eBay and outbid the highest customer for that must-have item. But the colour behind the product may have just as much effect on the sale, ...

When an online negotiable-price vacation package was presented against a blue background, research subjects made a “best offer” of $712, on average—but they went only as high as $684 when the ...