Editor’s note: This is part of a series called “The Day Tomorrow Began,” which explores the history of breakthroughs at UChicago. Learn more here. A field experiment is a research method that uses ...

Is the scientific method really the best approach to learning about the world? A new paper in Collective Intelligence applies the scientific method to itself, finding that some common strategies that ...

Many companies today use experiments to gather the data that drives their strategies. That's how Facebook knows whether a newsfeed change increased user engagement, or how a bank knows whether its new ...

Autonomous laboratories and AI-driven experimentation are increasingly transforming how scientific discovery is conducted in chemistry, materials science, ...

Applied psychologists and marketers in particular conduct research to choose one action over another. Through their research, market researchers want to answer questions such as: What price should we ...