Roblox has emerged as one of the most popular gaming platforms in recent years, offering a vast array of user-generated games and experiences. While the traditional way to play Roblox is through the ...

Shares of Roblox have soared to their highest level since 2022 amid strong growth. The company is benefiting from efforts to diversify its revenue beyond in-game virtual items. The stock has more ...

Advertising is Roblox’s biggest profitability lever. Older users already make up most of Roblox’s daily active users, and retaining them as they spend more could dramatically improve monetization.