If you're in the market for luxury goods, then you must know that they generally don't come cheap. If that luxury good is a Rolex watch, then this realization hits harder in 2026 than ever. On January ...

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Rolex is set to increase its watch prices by seven percent on average for 2026, according to WatchPro. The Swiss luxury watchmaker increases prices every year, as do competitors Patek and Omega. The ...

A 39% U.S. tariff on Swiss imports takes effect August 7, hitting luxury watch brands hard. Swiss exports to the U.S. topped $6 billion last year, with brands like Rolex now facing pricing pressure.

The price of Swiss watches might be about to skyrocket with brands like Rolex, Omega, and others set to react to the White House’s executive order imposing a 39% ad valorem tariff on all imports from ...