Skincare brand SK-II opened its first pop-up shop centered around mobile phones at a mall in Hainan, China, according to a press release. The store, which embodies a format the brand calls "social ...
Swedish advertising agency Forsman & Bodenfors last year created 'Marriage Market Takeover' for skincare brand SK-II’s ongoing campaign #ChangeDestiny (see "China’s “leftover women” stand up to ...
BEIJING — On Thursday, cosmetic company SK-II launched three follow-up videos featuring women from their viral “Marriage Market Takeover” campaign that illustrated the stigma China’s unmarried ...