The Southwestern Athletic Conference has announced a new partnership to further broaden ad inventory opportunities for SWAC ...

The SWAC released its 2026 SWAC TV football schedule, 50 games from Week 0 on Aug. 29 through the Turkey Day Classic, after ...

The SWAC announced that SWAC TV has joined Mercurius Media Capital (MMC) as a Strategic Limited Partner. The move makes SWAC ...

The Southwestern Athletic Conference (SWAC) released its TV schedule for football matchups in the regular season.

The Southwestern Athletic Conference is expanding the reach of its digital sports platform through a new media partnership ...

The platform will once again serve as a primary destination for HBCU football fans throughout the 2026 season. The post ...

SWAC announced its partnership with Mercurius Media Capital as a Strategic Limited Partner. Breaking down the pros and cons ...

FAMU football’s new coach, Quinn Gray, will debut against Albany State on SWAC TV. The Rattlers will play four total games on ...

The Southwestern Athletic Conference (SWAC) recently obtained a dismissal in court of a $150 million lawsuit pertaining to the media rights to the conference’s athletic games. According to the Raleigh ...

HOUSTON — Thursday night's HBCU women's basketball games in the Southwestern Athletic Conference (SWAC) will finally clarify the standings before the regular season finales on Saturday afternoon. The ...

The Southwestern Athletic Conference has officially released its 2026 football television schedule on ESPN platforms, ...

How Commissioner Charles McClelland’s Vision Is Reshaping the Southwestern Athletic Conference.