This story may contain spoilers for prying little eyes! The magical Elf on the Shelf watches over the kids and lets them know Christmas is coming — which means parents make a mad dash each night to ...

No, we’re not talking about Santa Claus, but his famous pint-size helper: Elf on the Shelf. If this is your family’s first time enlisting the silly and sometimes mischievous elf to report your child’s ...

There's a holiday tradition out there for everyone. While so many people get excited for the return of their favorite Elf on ...

“I was a new mom myself, and I was like, ‘Hey Mom, I need an elf that talks to Santa, too! There was nothing like that available,” Bell told TODAY.com in 2015. The simple story ...

RUSSELL TOWNSHIP, Ohio -- My yellow Labrador Bryce will be 15 years young in early March and goldendoodle Emily will ...

The man in red is setting up shop at Freehold Raceway Mall, and he'll be there for photo ops through Christmas Eve. Santa and ...

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Stifel analyst Mark Astrachan lowered the firm’s price target on Elf Beauty (ELF) to $115 from $131 and keeps a Hold rating on the shares ...

As the holiday season approaches, Elmcrest Children’s Center is inviting the community to make a difference by joining its ...

Santa and many elves will be in Ellettsville Dec. 14 for Santa on Sale Street events including crafts, cookies, breakfast, ...

Festive highlights such as a private meeting with Santa, elves, igloos and reindeer sleigh rides dot the snowy break’s itinerary as the magic of Christmas takes hold of little and big ones alike.

In a report released today, Mark Astrachan from Stifel Nicolaus maintained a Hold rating on e.l.f. Beauty (ELF – Research Report), with a ...