On Friday, July 18, Sega opened its second Sega Store, this time in the heart of Japan rather than in some other country like its first location, which opened in Shanghai back on May 1 of this year.

Sega transmedia boss Justin Scarpone at Gamescom Asia speaking with VideoGamesChronicle announced the company will be opening an official store in Tokyo, Japan in Shibuya’s Parco department complex.

Sega announced it will open a Sega Store Tokyo storefront in the Shibuya Parco department store. People can find it at 15-1 Udagawacho in Shibuya-ku, Tokyo, and it is on the sixth floor. It will open ...

Sega’s new flagship store offers a variety of in-store experiences, including original merchandise designed with local flair, interactive displays and special photo opportunities. Sega Store Shanghai, ...

The moment he picked up his first SNES controller, he knew gaming was going to be a lifelong passion. From adventures with Link to repelling the Covenant with Master Chief to even climbing ever-higher ...