Adidas’s head of innovation unpacks how a shoe that weighs less than a bar of soap helped break two world records at the London Marathon. Kizik’s next big step is a slip-on running shoe The brand is ...

Barefoot footwear brand Xero Shoes already made a major leap from the road and trails onto the court in 2025 by launching a basketball shoe worn in the NBA. The next step moves Xero outside onto the ...

There is no such thing as the perfect shoe, but with the AM4-series, Adidas aims to get close to making one. The running shoes are all tech: digitally designed around research data, embedded with ...

Covid created an impetus for fashion firms to move to more realistic digital design, as teams scrambled to adjust to remote working. Beyond the necessities of the pandemic, adopting 3D rather than 2D ...

Shoemakers got a deep dive into the uses of artificial intelligence for footwear design on Monday, when Andy Polk, senior vice president at the Footwear Distributors and Retailers of America, hosted ...

A running shoe should protect the foot and the runner from injury. It provides stabilisation of the foot and protects skin from damage. It should also limit potentially harmful impact forces as the ...