While the West debates the exhaustion of luxury gatekeeping — where brands like Hermès or Rolex risk alienating younger ...

Mysore silk saree demand has surged in Bengaluru, with shoppers queuing from as early as 4 am outside a KSIC showroom. The ...

Let's see the difference between Kanjeevaram vs Banarasi silk: Which saree is best for your wedding day?

Priyangaa unveils five exquisite Kanjivaram silk sarees blending heritage weaving with festive elegance for weddings and ...

The burn test is one of the most accurate methods for evaluating genuine silk. Take a tiny piece of thread from the saree's inner edge and burn it carefully (with the right measures). Real silk leaves ...

From proper cleaning to smart storage, these tested tips will help you preserve the sheen and zari of your Banarasi silk ...

From Alia Bhatt, Sonakshi Sinha to Khushi Kapoor and Pooja Hegde, Bollywood actresses who made jaws drop in silk sarees. A traditional fashion wardrobe is incomplete without sarees, especially silk ...

Bengaluru women queued from 4 a.m. for GI-tag Mysuru silk sarees, prized for quality and heritage; viral videos sparked ...

Priced anywhere from ₹25,000 to over ₹2 lakh, these saris aren’t just about the price tag; they’re treasured for their exquisite craftsmanship.

As Nirmala Sitharaman prepares to present the Union Budget 2026, attention once again turns to her signature handloom saree, where policy meets tradition on Budget Day.