The concept behind the '60s movie theater Smell-O-Vision system has been revamped for modern times, in the form of a device that will release scents to match the scenes playing on your home theater ...

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The horror movie 'Heretic' starring Hugh Grant is surprisingly focused on food. Some 'Heretic' screenings are making use of a marketing ploy called Smell-O-Vision. Beck was asked why horror movies ...

Going to the cinema today has become a multisensory experience as filmmakers push the boundaries of engaging audiences on a deeper, more immersive level, moving beyond the simple act of watching a ...

It's time for a Smell-o-Vision special! 𢡄 不 A24 has announced special screenings of Beck & Woods' horror movie Heretic, opening in theaters in November. "Get tickets for truly *scent-sational* advance ...

Smell-o-vision always seems to be the oldest idea that modern technology hasn't been able to perfect, much less implement. Whether or not it actually adds anything to a narrative, 3D movie technology ...

Remember, in the 1900s, when movies often created scenes with inventions such as a television in which the audience can smell what was displayed? Well, in Japan, Haruka Matsukara and his team from ...

For Katy Perry, her upcoming tour won’t be just a musical and visual experience, but also an olfactory one too. In an interview with Rolling Stone magazine, Perry talked about her California Dreams ...

We reported on K Opticom’s “Kaori Web” system back in July, which you may remember as “that computer that can create smells.” In the surprisingly vaporware-free country called Japan, PC Watch’s ...