Every business can benefit from social media, no matter its size or industry. Learn four benefits of using social media and pitfalls to watch out for.

Social followers don't always want a hard sell, but you must accomplish business goals. Learn what to post and how much of ...

For new entrepreneurs, social media is often an essential channel for marketing, networking and brand visibility. Yet the same platforms that drive opportunity can also encourage nonstop scrolling, ...

Social media’s influence in our lives continues to grow, and despite studies showing the positive power of social media for business leaders, I regularly encounter leaders who prefer to leave online ...

Most small businesses continue to look to social media to help them drive their business growth, even though the medium presents content and strategic challenges, according to new research from ...

The truth is that in this modern day of digital business, the question of whether or not social media followers are legitimate business assets is a popular one. No longer derided as no more than ...

CHICAGO, Aug. 20, 2025 (GLOBE NEWSWIRE) -- New research from Sprout Social (NASDAQ: SPT), an industry-leading provider of cloud-based social media management software, reveals that marketing leaders ...

While you may hear about dumbphones and digital detoxes, many people still think that social media is good for them.

Social data refers to publicly shared information on social media platforms. Discover how it's used for marketing, its advantages, and the risks associated with data breaches.