There’s a new insignia chez Sportmax making its debut with the resort 2025 collection and set to become a regular of its lineups going forward: a serpentine buckle nodding to the brand’s initial and ...

But in a world of topsy-turvy weather, Sportmax may be on to something, giving the look of a coat without feeling smothered. Ventilation is a good thing, as anyone who has ever popped a bare leg out ...

Sportmax turned 50 on the runway this season and didn't breathe a word of it. Here's why that's the most Sportmax thing the ...

The Max Mara Fashion Group labels presented their new collections at Milan Fashion Week - both are designed for women who dominate and move This season, Max Mara and Sportmax drew from different ...

Sportmax Spring 2026 ready-to-wear runway, fashion show & collection photos, at Milan Week, September 2025 ...

When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. Purist silhouettes are wardrobe heroes, synonymous with timeless, trend-subverting style, and are ...

It’s all about intuitive design and fluid sculpturality here — think asymmetric transparencies, soft tailoring that moves with the body, and architectural jerseys that wrap and mould like they were ...

At Milan Fashion Week some houses shout luxury, some houses imbue it in the everday details. Such was the case at Sportmax where the brand known for clever, utilitarian fashion delivered an inventive ...

How does an esteemed Italian brand celebrate 50 years in fashion? Just ask Grazia Malagoli, fashion director of Sportmax, who chose to mark the incredible occasion with a capsule collection and ...

Sportmax Fall 2026 ready-to-wear runway, fashion show & collection photos at Milan Fashion Week, February 2026.