Are you a print subscriber? Activate your account. By Brandon Doerrer - 21 hours 15 min ago 1 day 18 hours ago 3 days 10 hours ago By Erika Wheless - 5 days 15 hours ago By Hans Greimel - 1 week ago ...

Sydney Sweeney is raising the temperature this season as a "Body Wash Genie" after starring in a men's shower gel ad. The Euphoria actor understood the assignment as her latest stint saw her transform ...

Unilever is acquiring men’s personal care brand Dr. Squatch from private equity firm Summit Partners, according to a press release. Financial terms of the transaction were not disclosed. The deal is ...

Are you a print subscriber? Activate your account. By Ewan Larkin - 7 hours 53 min ago By Bradley Johnson - 8 hours 29 min ago By Tim Nudd - 9 hours 26 min ago By E.J. Schultz - 14 hours 16 min ago By ...

Dr. Squatch has unveiled a new product that blends humour, self-care awareness, and pop culture flair — a limited-edition bar of soap made with actual bathwater from actress Sydney Sweeney, answering ...

In breaking news, it appears B&T was wrong (it was bound to happen eventually). Previously, we stated that the latest Dr Squatch ad, starring Sydney Sweeney, was “bound to be the most cancellable ad ...

The soap company, Dr. Squatch, is no stranger to out-of-the-box campaign strategies that are borderline comedic and absurd to entice its target audience. They’ve done it all, from Marvel-inspired soap ...

Sydney Sweeney transformed into a Body Wash Genie for a new shower gel ad. Dr. Squatch recruited the actor for a new ad campaign for their Natural Body Wash. Moreover, they added the slogan, “Guys ...