Jon Steinlauf, Chief U.S. Advertising Sales Officer at Warner Bros. Discovery is concerned about the size and ratings stability of Nielsen's measurement panels heading into the 2023-24 upfronts.

This is a preview. Log in through your library . Abstract Background: Both CD4 count and viral load in HIV-infected persons are measured with error. There is no clear ...

Metters, R., F. Frei, and V. Vargas. "Measurement of Multiple Sites in Service Firms with Data Envelopment Analysis." Production and Operations Management 8, no. 3 ...

NEW YORK—As the TV industry grapples with the measurement problems that have been produced by rapid changes in the way people watch programming, the Coalition for Innovative Media Measurement (CIMM) ...