New data shows there might be reason to question the conventional wisdom that ad plans are helping streamers in the long term. In the last three years or so, the idea that streaming services benefit ...

Sarah has been an editor and contributor for Game Rant since 2015. After meeting her first Chocobo, she never looked back. Sarah majored in game design in college and utilizes that knowledge to ...

It looks like the industry pivot back towards ads is paying off for streaming platformers, at least in the U.K. According to a report from U.K. ratings body Barb, Netflix and Disney+ both increased ...

Earlier this year, Peacock soared to the top of the price rankings of ad-supported services, by hiking the monthly cost of its Premium tier to $10.99 from $7.99. Prices have been rising sharply in ...

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Streaming ad revenues aren’t growing fast enough to replace lost broadcast and cable dollars However, optimizing ad loads takes more than just increasing volume, which risks alienating viewers Free ...

In the third quarter, to promote and market the start of the new TV-streaming season, premium streamers increased national TV marketing efforts by 10% to a collective $151.5 million in estimated ...