Starting in 2027, Sony TVs will be made differently. It may make them cheaper, but will they look as good?

From pricing and panel sourcing to where TVs are made, Sony's deal with TCL could slowly reshape what Bravia TVs look like - even if the logo stays the same ...

TCL expects the joint venture with Sony to help it surpass Samsung to lead the global TV market, while also strengthening its high-end segment in China and North America.

Sony has announced today that it has signed a “memorandum of understanding” with one of its erstwhile arch rivals, TCL, to ...

Straight up, this move could turn the TV market inside out. TCL taking control of Sony’s TV division was a topic that no one had on their bingo cards. In a joint press release, the two brands are ...

Sony will hand operational control of its Bravia TV business to TCL via a JV, while retaining brand ownership and a 49 per cent stake. Here's what the deal means for both firms and the TV market.

They’ll soon be partners – but we’re pitting their budget TVs against each other ...

Sony bragged for decades that they manufactured everything in the television chain, from cameras to TV screens. But even Sony was shopping for panels in the Chinese wholesale marketplace like everyone ...

It honestly feels like the end of an era. Sony, the company that practically invented the modern premium TV market, is effectively handing over the keys to its most iconic hardware division. In a move ...

Global TV brands are competing in the high-end market with multiple technologies such as OLED, QLED, RGB Mini LED, and Micro ...

That bet on premium is paying off so far. Shares of TCL have nearly doubled in the past year on rising sales. Shipments rose ...

Sony and TCL said Tuesday they're entering into a joint venture to spin Sony's TV and audio home entertainment business into a new company, with TCL holding a controlling 51% stake. But it's not the ...