On January 1 the Swiss watchmaker returned as official timekeeper of the sport, refreshed its core Formula 1 collection, and ...

In 2025, Tag Heuer set “a bold statement of who we are”, says CEO Antoine Pin. The brand returned as Formula 1’s official ...

Senna famously favored the S/EL Chronograph, which TAG debuted in 1987 and which has a decidedly dated avant-garde style that ...

He tragically passed away in 1994, but his legacy has lived on – and now that legacy is embodied in a pair of new TAG Heuer ...

TAG Heuer celebrates Ayrton Senna’s fearless legacy with two new Formula 1 Chronographs — precision-built timepieces that ...

TAG Heuer honors racing legend Ayrton Senna with two new limited editions ✓ Celebrating a long-standing collaboration ✓ See them here! ✓ ...

TAG Heuer is back again with another watch launch, and this time, it’s taking things to the Extreme. The two new watches are part of the TAG Heuer Carrera Extreme Sport collection, and feature ...

TAG Heuer has continued its F1-focused releases with the debut of two new models inspired by three-time championship winner Ayrton Senna.

The TAG Heuer Connected Calibre E5 is a refined, premium smartwatch that blends Swiss craftsmanship with smooth, ...

Two limited-edition Formula 1 chronographs honour Senna’s enduring legacy and support his educational foundation.

Luxury watchmaker TAG Heuer and American running giant New Balance have teamed up to redefine what premium training gear ...

The 44mm automatic features titanium, forged carbon and Brazilian-inspired accents; the 43mm quartz reinterprets Senna’s ...