WHITE PLAINS - Esther Garcia is the new vice president for Tecate beer, part of the Heineken USA brand. The Dobbs Ferry resident says she is up to the challenge of leading the team behind one of the ...

Anyone who goes to or watches the Pacquiao-Margarito fightthis weekend will see Tecate beer all over the place. While most companies spread their marketing budget across a variety of platforms, Tecate ...

It's been 10 years since the Heineken Group acquired the beer operations of Mexico's Fomento Económico Mexicano (FEMSA) in a multi-billion dollar deal that gave the Dutch company control of FEMSA's ...

Phrases such as "For those who don't come because they can, but because they can they come" and "For those who know on which side the iguana chews" may not mean much as a phrase to English speakers ...

Tecate is embarking on a 39-week ad campaign that includes the first time the Mexican beer brand has endorsed an individual fighter, Mexican boxer Canelo Alvarez, to promote Tecate and Tecate Light ...

On Wednesday, welterweight boxing rivals Floyd Mayweather and Manny Pacquiao stared at each other, face-to-face, at an MGM Grand news conference, each flanked by not one but two scantily clad young ...

A New York man says he and other consumers have been duped into believing that Tecate beer is Mexican when it’s actually made by Dutch company Heineken in Holland, new court papers show. Miguel ...

Note: Adapted from Kiss My Bundt. This recipe calls for Tecate beer, a lighter beer in terms of color and flavor, resulting in a cake that is mild in its beer taste. The taste develops the longer the ...

A New York man says he and other consumers have been duped into believing that Tecate beer is Mexican when it’s actually made by Dutch company Heineken in Holland, new court papers show. Miguel ...