It's here! The Peeper Frog top water lure! This hand-crafted frog has internal rattles, with the hook right at the head for great hooksets. It has a sleek design to keep the action where it's needed - ...

The lure with a funny name is serious business when it comes to catching fish in cold water. Jerk baits find favor among anglers when water temperatures dip below 50 degrees. These long, minnow-shaped ...