Ads for the 1959 Toyopet Crown called it "the kind of car that American families have been asking for" and touted it as "the world's greatest automotive value." It was neither. In the past 50 years, ...

As tensions between Japan and China grew during the 1930s, the Imperial government redirected the focus of its consumer-facing industries to support the Imperial Army and Navy. Throughout the Second ...

Despite Toyota’s reputation in the United States as a builder of reliable if mostly uninspiring cars, the Japanese giant has a long and storied history in motorsport. In the 1950s, the company began ...

The unveiling of the 2014 Toyota Corolla makes today as good as any to look at the Japanese automotive giant's first faltering steps into the United States market -- the Toyopet Crown sedan. It ...

Back in the late fifties, two little Crowns came to Tinseltown pursuing the American dream. Although the model never rose to stardom, it paved the way for today’s Camrys, Corollas, or Avalons and ...

After Toyopet trauma, Corona got Toyota up to speed in U.S. October 29, 2007 01:00 AM Prior to the success of the Corona, Toyota shipped vehicles on third-party freighters. But with the Corona flying ...

While touring the garage area during the NASCAR K&N Pro East road race at Watkins Glen International recently, a Toyota Camry race car with sponsor “Gunma Toyopet ” lettered on the side caught my ...