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Google reinforces asset variety, updates ad scheduling pacing, and Microsoft launches self-serve negative keyword lists. Here’s what advertisers need to know.

It will count only link clicks for website and in-store conversion attribution, moving conversions resulting from shares or saves into a separate attribution category.

If you're a parent, you're used to repeating yourself. And Google was founded in 1998, so the organization is realistically in the age of parenthood, right? As a parent who has to endlessly repeat the ...