Google Analytics 4, or GA4, is a fantastic tool for user-behavior analysis. It can provide all the data you need for tracking user interactions. But as you gather insights and make improvements to ...
See more videos like this on StreamingMedia.com. Learn more about OTT and streaming metrics at Streaming Media West 2021. Read the complete transcript of this video: Tony Stott: When you've got an ad ...
What are the best kind of emails to send? Behavior-based. Not only do they way outperform batch-and-blast emails, but they are also edging out journey-based messages, according to Email Benchmarks ...
Product metrics provide visibility into real player behavior inside the platform. They reveal how users move through onboarding, interact with features, and return over time. In 2026, these indicators ...
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