HubSpot last week triggered a firestorm among customers after announcing a plan to use some of the data they store with ...

HubSpot has scrapped a plan to pool customer data for an AI feature after a four-day backlash, a lesson in how touchy the AI-data grab has become.

Beyond the backlash lies a bigger issue for marketers: when vendors build AI with customer data, who captures the value? The ...

HubSpot announced a July 1 terms change allowing customer enrichment data to be shared across accounts, then fully reversed it by July 5 after sustained backlash, e ...

I caught up with Aja Frost to get her thoughts on how other businesses can benefit by optimizing their websites for AEO ...

HubSpot is a powerful tool that helps businesses manage leads, track customer interactions, and improve sales efficiency. Whether a company receives leads through phone calls, website inquiries, or ...

The customer relationship management platform company may have been overvalued at the start of the year, but it's now trading at a discount.

AI thrives on data but feeding it the right data is harder than it seems. As enterprises scale their AI initiatives, they face the challenge of managing diverse data pipelines, ensuring proximity to ...

1. AI is helping marketers keep up with increasing content needs. In 2024, AI usage among marketers rose at a staggering rate. And while there are countless AI tools available to help with a wide ...