Vanity metrics have been a sugar rush for marketers for nearly two decades, but they’re ultimately unsatisfying. Clicks, likes, page views and time-on-site may look impressive on a dashboard or great ...

Data has become a vital currency for marketers as it offers many opportunities to understand consumer behaviour, uncover trends, and make data-driven decisions. However, with the ever-increasing ...

Seven billion impressions. Two thousand placements. On paper, the numbers look impressive. But in truth, they’re vanity metrics—broad, inflated, and disconnected from business outcomes. The boardroom ...

Brands spend a lot of money chasing vanity metrics on social media, but this doesn’t always translate into tangible ROI. Here’s what to do about it. The social media landscape is becoming increasingly ...

Events have undergone an evolution. Over the last three years, event professionals have adapted to changing environments, pivoted to virtual events, and embraced the power of data to shape event ...

Startups should prioritize mission-driven growth levers over vanity metrics. Startups often focus on numbers that don’t really matter while ignoring the ones that do. A school using FutureFund — my ...

Tension: We’ve built digital empires on follower counts and engagement metrics, yet influence increasingly happens in invisible ...

Organic traffic, average position, and DA won’t prove SEO ROI. Here’s what to retire – and the revenue-focused metrics to track instead.

Video content is one of the marketing channels with the highest ROIs out there, with 84% of marketers seeing increased sales. But for video content to be effective, businesses need to make data-driven ...