NEW DELHI: Voltas Beko’s primary role is to enable people to do more of what they love, with the people they love. Trusted by all moms in India, the home appliances brand has always been celebrated ...

A new advertisement for a dishwasher has sparked a debate on social media. It features four women discussing the benefits of the new appliance on a video call. The advertisement carries the tagline ...

Ads construed as racist, sexist, and classist are being hauled up more frequently than ever, so we ponder if copywriting has entered a new era. Advertisment The ad begins innocuously enough. A group ...

Kolkata’s Bidisha Nandi was waiting for the e-commerce deliveries to resume so that she could buy a dishwasher. But by the time online deliveries were allowed from mid-May, the product she had chosen ...

As the nation looks to ‘unlock’, will middle class people ask their maids to come back, continue to clean their own dishes, or buy dishwashers? We try and find out. Advertisment Dishwashing is a ...

In response to news reports regarding the potential sale of the Voltas Home Appliance business by its parent Tata Group, Voltas issued a statement vehemently denying the claims. The statement released ...

After enjoying a delicious home-cooked meal, the one thing that you dread is washing a load of dishes in the sink. This task becomes even more tiresome after a get-together or if you live in a large ...