Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Most B2B brand and marketing experts agree that a solid positioning statement and brand ...
Businesses often struggle to explain what they do in simple terms that connect with potential customers. Marketing communication is riddled with unnecessary jargon that confuses more than it clarifies ...
Ford has updated three collision repair position statements on the importance of safety and proper functioning in relation to ...
Ellie Victor, Cofounder and CEO of ZOOM Marketing, one of Silicon Valley's premier positioning agencies with hundreds of successful clients. I recently received an email from a CEO reflecting on a ...
The National Association of School Nurses (NASN) today released its updated position statement, Immunization and Vaccination Requirements , underscoring the essential role of timely, up-to-date, and ...