The success of Overture and Google's paid listing programs has many industry experts speculating about the future survival of printed yellow page telephone directories. The success of Overture and ...

Before the Internet, if a person needed to obtain a phone number or address for a person or business, he grabbed the phone book and searched for the information. Back then, "Googling" consisted of ...

When searching for local business information, consumers consult between two and three (2.2) media sources on average with Yellow Pages (Internet and print) and search engines among the most popular, ...

Don't count out the Yellow Pages just yet. The print and online Yellow Pages are still the most trusted information source for consumers shopping locally, even though use of the print pages has ...

Who still uses yellow pages? San Francisco has even banned delivery without permission, assuming no one wants them. But a yellow pages industry group has a new survey saying that yellow pages are more ...

Sponsored content is created for and in partnership with an advertiser and produced by the Drum Studios team. In the final article in the series, Nicky Bullard, Incoming Chairman & Chief Creative ...