Connected TV has become YouTube’s fastest-growing screen in India, reaching more than 75 million adults, as the platform pushes deeper into living-room viewing and signals a structural shift in how it ...

YouTube is celebrating its 15 years in India. In 2008, YouTube launched its localised version of YouTube in India. Since then, creators in India have explored – and ...

YouTube was used for music by 32% of surveyed smartphone users, followed by Spotify at 31%, Amazon Music at 17%, JioSaavn at ...

YouTube Premium Lite has launched in India, offering ad-free viewing for most videos The service excludes ad-free music, YouTube Shorts, and ads during searches or browsing The plan works across ...

Everyone is talking about YouTube Premium lately. Subscription pushes, ad-free incentives, even bundled YouTube Music promotions are becoming more aggressive. But here's the paradox: while Google ...

YouTube's 2025 outlook highlights three core trends shaping India's digital landscape: enduring cultural pillars like sports and cinema, viral internet phenomena, and deeply relatable regional content ...

Google introduced YouTube BrandStack and other AI-powered advertising tools at Marketing Live India 2026, aiming to enhance business growth across Search and YouTube.

EY-IMI report noted YouTube challenges paid music services as 42% of non-paying users said it met their needs for free, while ...

YouTube India has released the 2025 End-of-Year Lists, and they clearly show what the whole country watched and talked about this year. It has been a year of huge crossover moments where blockbuster ...

In Tulsi, a village in central India, social media has sparked an economic and social revolution. It's a microcosm of YouTube's effect on the world. As villagers head into the fields of Tulsi, a ...