According to a recent survey by the American ANA (Association of National Advertisers), 59% of brands choose their agency partnerships on cost alone. That statistic should terrify every agency leader ...

Small and medium-sized businesses (SMBs) aren't just the backbone of the economy, they're also one of the biggest opportunities for marketing agencies today. There are millions of SMBs worldwide. In ...

Earlier this year, I launched a new agency, starting with a small team I brought over from my other agency. We intentionally chose to do things differently. The traditional agency model, where project ...

Let's face it: The traditional marketing agency model is broken. As an agency owner, I can't blame brands for feeling frustrated. They're tired of agencies that seem to care more about their own ...

There have been many transitions in the ad industry over the last 40 years. Those old enough will remember the transition into ‘desktop publishing’ (DTP) where manual layouts turned into blueprints ...