Cartier watches, beloved by stars like Taylor Swift, are gaining popularity with Gen Z, driving a surge in secondary market ...

When I read the brand new report from Watchfinder & Co. on Generation Z’s watch spending habits, I was not only shocked, but also a little jealous of Gen Z’s social freedom and financial ability to ...

Gen Z watch shoppers are likely to outspend older generations by almost double, according to a new report by pre-loved watch purveyor, Watchfinder & Co. This increase is arguably accredited to the ...

Gen Z has become one of the largest consumer bases for luxury Swiss-made watches. Now the Trump administration’s 39% tariff on Switzerland may change price-sensitive consumer behavior. But experts ...

From City AM The Magazine‘s Autumn edition, Gen Z are the first digital native generation but they’re turning to analogue timepieces over smartwatches It’s ironic that the generation that grew up with ...

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Generation Z was born between 1997 and 2012 (making them 18 – 26 years-old), and they make up around 20% of the population of the U.S.. These folks are just coming into their earning potential. That’s ...