As retailers shrink away from diversity, the iconic American brand has taken the opposite route—and outpaced the market.

Did U.S. President Donald Trump post on Truth Social about "fat, ugly losers" criticizing the Sydney Sweeney American Eagle ...

Learn more about 'Blueberries GO BIG,' the newly launched consumer marketing campaign from U.S. Highbush Blueberry Council.

Success in marketing campaigns begins in advance of launch day. To get the maximum return, remember to focus on your story, take the time to plan and consistently build your audience well before ...

Advertising campaigns typically promote a product or service. For example, a national automaker introduces a new vehicle model with print advertisements in newspapers and magazines.

Jalen Hurts is the first NFL player to endorse Sprite, and the Philadelphia Eagles quarterback continues to 'Keep the Main ...

Measuring the success of marketing campaigns isn’t always straightforward. But there are metrics and other data sources that can help measure ROI and reveal actionable insights.

New AI generated "models" in a Guess ad campaign have drawn criticism after being featured in the August 2025 issue of ...