The backlash to Apple's "crush" ad for a new, thinner iPad was way overblown and silly.

Apple unveiled its new iPad Pros this week, but after a misguided advertisement sparked a controversy which threatens to overshadow the new tablets, Apple has made an uncharacteristic about-face. The ...

The new Apple iPad ad that sees all of human creativity crushed, leaving a new very thin iPad, has caused quite a lot of consternation in the creative community seeing so many beautiful things ...

An Apple marketing exec said its ad showing a hydraulic press crushing musical instruments and art supplies "missed the mark." ...

Apple announced the new iPad Air and Pro lineup on Tuesday and ran an ad to introduce the iPad’s power. It has received backlash on social media because it destroyed instruments and other creative ...

One of my favorite scenes in a movie ever is that sequence in David Fincher’s The Girl With the Dragon Tattoo remake where Stellan Skarsgård suspends Daniel Craig in the murder basement of his ...

Alongside the new ultra-thin iPad Pro this week, Apple debuted a new “Crush!” ad to promote the new hardware. The ad has been the subject of much criticism over the last two days, as we reported on ...

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Apple has been behind some of the most iconic adverts to hit screens over the past couple of decades—but its latest offering was blasted as "distasteful" by fans, leaving the company's VP of marketing ...

The iPad and Apple Pencil is a winning combo. The iPad is an extraordinarily versatile productivity tool, and Apple is keen to showcase that fact in a series of stylish new ads. The 15-second spots ...

Artist johannes-p-osterhoff pwned the squeaky clean iPad advert in a Berlin subway station by putting porn in right before the device launched in Germany. The attention gained from his protest over ...