Directors Maggie Kang and Chris Appelhans and Netflix film boss Dan Lin weigh in on how a unique concept and authenticity propelled the animated feature into long-term success.

During the week of July 28-Aug. 3, “ KPop Demon Hunters ” achieved not only its seventh week on the Netflix Top 10, but became one of the streamer’s most popular titles ever.

KPop Demon Hunters, the animated fantasy film starring Arden Cho and Ahn Hyo-seop, has become the fourth most popular English-language movie on Netflix of all time. The musical has garnered 158.8 million views across the platform in its first seven weeks.