With a renewed focus on finding the right solution, brand remains a key factor as the lines between B2B and B2C begin to blur ...

Episodic approaches and story over product are two of the key themes defining 2025’s Christmas advertising, as brands grapple ...

With a renewed focus on finding the right solution, brand remains a key factor as the lines between B2B and B2C begin to blur ...

Center Parcs has completed an overhaul of its marketing leadership team with three senior appointments, as the business ramps ...

As the great Carl Sagan once said, “you have to know the past to understand the present”. A couple of months ago, I was giving a talk to a group of marketers and people working in advertising. Drawing ...

From Diageo’s appointment of Dave Lewis to Waitrose’s rom-com starring Keira Knightley, it’s been a busy week. Here is my ...

John Lewis & Partners has taken an early lead as consumers’ favourite Christmas ad this year, according to exclusive figures ...

Waitrose is building on the success of last year’s ‘Sweet Suspicion’ by taking a longer-form, storytelling approach to its ...

The former Tesco CEO, who led a significant business and brand turnaround at the supermarket, joins a company facing a ...

Simon Michaelides discusses his priorities, from navigating AI and retail media to ensuring the organisation better reflects ...

As the Chinese EV brand launches in the UK, its CMO suggests the UK car market is now “very receptive” to new players.

Unilever’s home care division, which counts Cif and Persil among its portfolio, is pushing creator-first comms via its ...