American Eagle's latest ad campaign featuring Euphoria star Sydney Sweeney seemed, at first, like a normal fashion marketing campaign. It revolves around a simple pun: "Sydney Sweeney has great jeans".

America has been turned upside down by an American Eagle jeans ad. A single campaign, starring Sydney Sweeney, has provoked an extended conversation about race, beauty, politics, Donald Trump, and sexuality.

American Eagle Outfitters has a message to its critics, who took issue over its ad with 27-year-old actor Sydney Sweeney that sparked a debate over race and Western beauty standards.