Monique Danao is a highly experienced journalist, editor, and copywriter with an extensive background in B2B SaaS technology. Her work has been published in Forbes Advisor, Decential, Canva, 99Designs ...

These cryptic words, presented in a 468-by-60-pixel image, appeared 30 years ago in the online edition of Wired magazine. This first banner ad invited users to “click” in an era when advertising was ...

Banner advertising helps companies retain customers by bringing them back to a company's Web site faster and encouraging them to spend more. Total spending on Internet advertising now exceeds spending ...

'If we don't feed the advertisers, then we'll be forced to pay artists for their creative work' Come on, admit it. You like seeing banner ads on your favorite web pages, because they provide a nice ...

On October 27, 1994, I watched history unfold as the first-ever digital banner ads ran on HotWired.com. Roughly a dozen ads went live that day, catapulting the world of advertising into a new era. As ...

Why are so many people down on banner ads? Honestly, this is getting out of hand! I’ve heard people use language like "Banner Ads Suck" to blast into the effectiveness of Internet advertising. Others ...

Search giant Google plans for the first time to sell ads that include images, a surprise reversal for a company that has won regard for its pioneering use of text-only marketing pitches and for ...

At some point in the second half of last year, in-banner video kicked off an open internet revival tour that nobody wanted. Yet, we’re all forced to attend. In-banner video (IBV) isn’t a new ad ...