After an informative pop-up store, Povison learned shoppers want more power recliners, as the product accounted for 39% of ...

Evvy CMO Laine Bruzek explains how humor and short‑form video fit into a science‑backed brand's marketing strategy.

As AI accelerates the pace of marketing execution, weak foundations become harder to hide. That reality is why MartechTribe ...

Chief Digital Officer Ben Spiegel shares how he is transforming Polywood into a lifestyle brand with better personalization ...

Parents plan to cut discretionary back-to-school purchases and spend less per child. Retail marketers need to emphasize the ...

CMO Lauren Weinberg drives growth with highly visible retail placements, short videos and changing what isn’t performing.

After nine seasons, the BIG3 is primetime on BET, streaming on Fubo, and headed to the public markets — and co-founder Jeff Kwatinetz says the league’s culturally driven identity is exactly what today ...

Google and Meta are quietly rewriting the rules of ad measurement, and they’re doing it with open-source marketing mix modeling (MMM) tools that many marketers don’t even realize they’re using. MMM is ...

McKinsey & Company’s second CMO Growth Research Survey, presented earlier this month in partnership with the Association of National Advertisers at the Cannes Lions International Festival of ...

Alfac’s call center is 450 employees deep, and artificial intelligence is a prime tool to help agents give detailed information to the 15,000 calls the supplemental insurance brand receives daily, ...

Editor’s Note: The 2025 AT&T WNBA All-Star Weekend, which occurred July 18-19 in Indianapolis, welcomed thousands of basketball fans and more than 25 WNBA partners and licensees for the two-day fan ...

Given the continued emphasis on AI tools as a marketing essential, you might expect CMOs to be dedicating a higher percentage of their budgets than ever to martech. And in fact, 62% of the 401 CMOs ...