The LEGO Group has appointed former dentsu Creative Singapore managing director Fiona Huang as its business partner director ...

This holiday season, McDonald’s Netherlands tried something bold, flipping the traditional festive cheer on its head with an ...

As Singapore’s media agencies look toward 2026, the focus is on balancing speed, scale, and impact in a landscape transformed ...

Spotify has unveiled its 2025 Wrapped campaign, transforming users’ listening habits into a global cultural moment.

Gen Z is rewriting the rules of online engagement, turning away from fast, chaotic content in favour of slower, more ...

Happy Friday, MARKETING-INTERACTIVE readers and welcome back to Gen Z Perspectives, your go-to feature where we unpack the ...

Valerie Madon has stepped down from her roles as chief creative officer for Asia Pacific and Singapore at McCann Worldgroup, ...

Footwear retailer Bata has expanded the remit of its head of marketing for Malaysia, Iman Zulkifli, to also lead Singapore in a dual-market role.

Lufthansa Group is rolling out a new brand identity, featuring a refreshed logo, broader colour palette, and dedicated font, all reflecting its evolution into a unified airline group.

Gardens by the Bay has partnered with Hasbro to unveil “My Little Pony: Petals of friendship,” a limited-time showcase at Floral Fantasy that blends pop-culture IP with botanical design.

McCann Singapore and MullenLowe Singapore are set to combine, forming a unified creative agency under the McCann brand in Singapore. The move follows Omnicom’s acquisition of Interpublic to become the ...

Mister Men, a Sanrio Group company, is set to develop a Mr. Men Little Miss feature film in collaboration with production company Heyday Films and studio STUDIOCANAL.