Chinese goods have long been associated with being cheaply made, but domestic luxury brands in the country are winning over consumers with lower-priced products that combine quality and craftsmanship ...

Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.

One of the longest ever Singles Day festivals draws to a close after a story of mixed success for the shopping festival which has come at a difficult time for Chinese consumers – but retailers are ...

Starbucks’ joint venture with a new financial partner in China indicates that the once-dominant Western brand in the country has lost significant ground to local rivals, a lesson for other ...

Advertising case studies and case histories – search thousands of award-winning advertising and marketing campaigns by industry, country, objective, media and more ...

Identifies five trends that will shape marketing strategies of the financial services sector in the coming year.

An over-reliance on performance metrics, and their related dashboards, is leading many brands into dangerous marketing territory, and this systemic problem will require significant effort to fix. On ...

This WARC Guide provides a summary of new thinking and best practice on closing the brand and customer experience gap. Break down internal silos to ensure your brand's promise is consistently ...

The Marketer's Toolkit identifies five trends that will disrupt existing global marketing practices and offers insights to help turn these disruptive areas into opportunities for growth.

Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.

Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.

Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.