The organization's new CEO Jeremy Bloom talks about the future of the iconic brand.

The X Games will experiment judging halfpipe runs this week in Aspen using artificial intelligence, the cutting-edge technology that could someday play a role in the way subjectively judged sports are scored.

The vision for X Games' future under new CEO Jeremy Bloom includes sports betting, AI judging, fantasy sports and the debut of its ambitious team-based X Games League.

Early in his tenure as the CEO of X Games, Jeremy Bloom is ready to show off some new tricks. Bloom and his charges have been preparing an "AI judge" powered by Google Cloud for the Superpipe competition at X Games Aspen on Jan.

In addition to being one of the best tight ends in NFL history, Travis Kelce also has a reputation for being a legendary teammate — just ask former Chiefs running back Charcandrick West. West, who played for the Kansas City Chiefs from 2014 to 2018, recalled how Kelce, 35, had his back when he was

Judging sports competitions is subjective. X Games CEO Jeremy Bloom believes artificial intelligence could lead to fairer outcomes.

Merab Dvalishvili didn't lie when he said he was compromised going into his successful UFC 311 bantamweight title defense against Umar Nurmagomedov. Dvalishvili (19-4 MMA, 12-2 UFC) sustained multiple gashes to his right leg after colliding with a set of stairs ahe

An AI judge gets a tryout during the X Games this week in Aspen, Colorado. The experimental Google Cloud-based tech will judge snowboarding superpipe.

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Making its debut in Aspen, X Games will leverage AI technology from Google Cloud to enhance objectivity in subjectively judged sports.

The X Games is taking a leap into the digital future by partnering with Google on a new AI judging technology for some ski and snowboard events.

New CEO Jeremy Bloom aims to make X Games bigger and better, tinkering with some new ideas this week and in the future. He also hopes that future includes events in Aspen, which aren’t a guarantee but have a path forward.

freestyle skiing great Jeremy Bloom, teamed with Google founder Sergey Brin to build the technology. Using Google Cloud tools including Vertex AI, Bloom thinks this experiment has potential to ...