The vision for X Games' future under new CEO Jeremy Bloom includes sports betting, AI judging, fantasy sports and the debut of its ambitious team-based X Games League.
New CEO Jeremy Bloom aims to make X Games bigger and better, tinkering with some new ideas this week and in the future. He also hopes that future includes events in Aspen, which aren’t a guarantee but have a path forward.
The iconic brand's new leader is taking an athlete first approach.
"I think there's probably an opportunity for us to evolve the word 'action' into other things," he says. But first: Aspen next week!
Early in his tenure as the CEO of X Games, Jeremy Bloom is ready to show off some new tricks. Bloom and his charges have been preparing an "AI judge" powered by Google Cloud for the Superpipe competition at X Games Aspen on Jan.
Merab Dvalishvili didn't lie when he said he was compromised going into his successful UFC 311 bantamweight title defense against Umar Nurmagomedov. Dvalishvili (19-4 MMA, 12-2 UFC) sustained multiple gashes to his right leg after colliding with a set of stairs ahe
Bloom also expanded on the details of the X Games League in our conversation. The new team format will launch in 2026, and will feature teams in eight cities. The points system is simple: podium finishes earn points.
WATCH: X Games Aspen 2025 will air nationally on ABC and ESPN Friday through Sunday, but can also be streamed on fuboTV (free trial).
Jeremy Bloom has a lot to learn as the new CEO of X Games, but with a veteran supporting cast around him, the nerves should be minimal.
With 30 years of weight behind its name, X Games returns Thursday through Saturday for its signature winter event at Buttermilk.
The X Games will experiment judging halfpipe runs this week in Aspen using artificial intelligence, the cutting-edge technology that could someday play a role in the way subjectively judged sports are scored.
A cat named Mittens accidentally flew three times between New Zealand and Australia this month after her cage was mistakenly left in the plane’s cargo hold.