What started with a £3,000 investment from two friends working out of a garage has grown into a £27 million revenue business.

Creator partnerships are now a core advertising strategy. As more brands adopt them, marketers are learning how to stand out without losing trust.

As Mrunal Thakur celebrates her birthday, explore her rise from television to becoming a favourite among marketers in beauty, ...

Featuring seven products from premium beauty brands, this limited-edition box delivers more than £175 worth of skincare, ...

Luxury has never been just about the product—it is about the story behind it. Few campaigns illustrate this better than ...

Orion, Noble, Throne and Regal, priced between Rs 1,000 and Rs 2,000, with formulations developed in France and Spain.

Actor and entrepreneur Bhuvan Bam co-launches Sarkar, a premium unisex fragrance brand, featuring innovative scents and a ...

Gap Beauty is relaunching its iconic '90s fragrance collection with reimagined versions of Dream, Heaven, Grass, Om, plus a ...

The gourmand perfume trend is huge ...

When Edison Lim and Lincoln Thong launched home fragrance brand Pristine Aroma in the middle of the COVID-19 pandemic in 2019, they had a problem most businesses would envy: their product was so ...

If you are in love with fragrances, then these perfumes definitely need a spot on your fragrance cabinet. Here are some ...

Anti-advertising can have an impact, and brands need to be aware of it.